HARD HIT BY VIRUS, AIRLINES PUSH FOR TESTS OVER QUARANTINEs
THE Associated press
Oct. 18, 2020 - One major factor keeping people from taking long-haul flights is the fear they will be seated next to someone with COVID-19, according to a survey by the International Air Transport Association. While flying helped carry the virus around the world initially, airplanes themselves have so far not been proven to be super-spreader locations the way business conferences and meat-packing plants have been. READ FULL ARTICLE>
after the 2020 iowa democratic caucuses
Sarah dutton
Feb. 7, 2020 - The Iowa caucuses are over (ish) and the candidates have moved on to New Hampshire, the next contest in the race for the Democratic nomination… How did electability factor into vote choice? Did voting patterns match assumptions about which demographic groups back each candidate? Did last minute campaigning have an impact on vote choice? Here are some takeaways from the Edison Research entrance polls, completed as voters went into their caucus locations. READ FULL ARTICLE>
which generation will show up at the caucuses?
sarah dutton
Jan. 31, 2020 - With the 2020 Iowa Democratic caucuses just days away, anticipation is mounting about which candidate will emerge as the victor. And as with any election contest, turnout will be a critical factor in the outcome – a reflection of which candidate was able to motivate their supporters to come out and caucus.
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TURNING OUT NEW VOTERS
sarah dutton
Jan. 30, 2020 - Each election season there is speculation about whether new voters will turn out and which candidate will motivate them to do so. New voters can contribute to a candidate’s bloc of voter support, and turning out first-time voters is often a sign that a candidate is generating enthusiasm. And while it may not guarantee becoming the party’s nominee, energizing first-time voters can provide a compelling campaign narrative for a candidate heading into and during the caucuses and primaries.
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THE YOUTH VOTE
sARAH DUTTON
Jan. 23, 2020 - Young people under age 30 seem highly politically engaged in the run-up to the 2020 Democratic presidential nomination. It is impossible to predict how they will vote or why, but a look at their voting behavior, political leanings and priorities in the 2016 Edison Research exit polls suggest some trends to consider for the 2020 Democratic primaries.
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jack bogle’s legacy
Jan. 8, 2020, Washington, DC – A first-of-its-kind opinion survey released today by the Institute for the Fiduciary Standard reveals how much the trailblazing index fund entrepreneur and Vanguard founder, Jack Bogle, influenced investors. READ THE FULL ARTICLE>
What really happens on iowa caucus night?
Sarah Dutton
Jan. 16, 2020 - For those of us who don’t live in Iowa, the caucuses can be downright confusing; the caucus process is very different from a primary, which is what most voters are familiar with. What is a caucus? Do voters cast votes? How does a candidate “win” in Iowa? How are the results determined? Here is a primer on the Democratic caucuses that will help explain what you’ll see, hear or read reported on February 3, and what it means.
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When It Comes to Measurement, Forget Vanity Metrics
Shalon Roth
Oct. 1, 2019 - Using common sense to develop PR measurement frameworks may sound simple, but it’s sage advice from this publication’s former “Ask Doc Rock” columnist David Rockland, Ph.D., a former partner at Ketchum and past chairman of the International Association for Measurement and Evaluation of Communication. He led the development of the immutable Barcelona Principles, our industry’s gold standard for measurement. READ THE FULL ARTICLE >
The secret to generating PR metrics that matter
SHALON ROTH
July 18, 2019 - According to David, You can’t measure if you don’t have good goals. So, when a client says ‘I want to measure and be better at measurement,’ the first thing is to get better at goal-setting. And if you can get goal-setting figured out, then the measurement just flows off it. But if you can’t get goal-setting figured out, then you might as well not bother measuring. If you don’t know where you’re going, how do you even know you got there?” READ THE FULL ARTICLE >
PR Measurement is About Getting Better Results
David Rockland Interview
March 5, 2019 - “The reality is that measurement is much more about continuous improvement and getting smarter and more predictive in terms of how a communications program will deliver in the future. If we could change the conversation on measurement from “proving your value” to getting better results, measurement would be more widely adopted.” READ THE FULL INTERVIEW >